What belongs on a contractor homepage (and what does not)

A homepage is not a museum of every job you have ever done. It is a decision page. The visitor should know, in a few seconds, what you do, where you do it, why you are safe to call, and how to reach you.

That usually means: the trade in plain language, the service area, a handful of strong reviews, a way to request a call or a job, and a phone number they can tap. Photos help when they show the work, not stock smiles.

What does not belong: a paragraph about being 'passionate,' a slider that takes four seconds to load, a chatbot that asks them to describe the issue three times, or a form that wants a full project brief before they have talked to anyone.

We keep homepages tight on purpose. The lead system behind the form is where the real work starts.