How Often Should You Actually Update Your Website?

You do not need to redesign every spring. You do need to keep the facts true. Phone number, hours, cities you cover, services you still offer — if those drift, the site starts lying, and people notice.

Reviews should stay recent. A homepage stuck on quotes from 2021 looks closed. Add new jobs to a gallery when you have photos worth showing. Swap seasonal mentions if you actually do that work — storm season, freeze-ups, summer AC — without turning the site into a newsletter.

What can sit still: a solid layout, the core story of the company, pages that already rank and still describe the work. Do not rip those up for a trend.

A light monthly pass is enough for most shops: broken links, a new review, a photo, a service you added. A full rethink is for when the site is slow, not mobile, or not sending leads to your phone.

Stale is not the same as stable. Stable is a site that still tells the truth. Stale is a site that stopped being a tool. Know the difference and you will not overspend on cosmetics or underspend on the details that hire.